MegaFood® unveiled its brand new line of gummy vitamins at Natural Products Expo West from March 9-11 in Anaheim, Calif. Dedicated to producing the highest quality supplements, MegaFood's latest innovation is the first certified Glyphosate Residue Free (GRF) gummy vitamins. The new gummies are made with real food sourced from MegaFood's Farm Fresh Partners, including Uncle Matt's® Organic, Kauai Organic Farms, and James Lake Farms. The new line of adult gummies includes B12 Energy Cranberry, B12 Energy Ginger, D3 Wellness Mixed Fruit and C Defense Tangy Citrus.
According to Harris Interactive, over 40% of American adults have difficulty swallowing pills. This, in addition to "pill fatigue", the drudgery of washing down multiple tablets daily, has propelled gummy vitamins to become a popular alternative among adult consumers. With this insight, MegaFood set out to create a line of gummies that embodied the company's mission to provide consumers with authentic nutrition and whole foods. Unlike other products on store shelves, MegaFood gummies are made with whole foods sourced directly from its Farm Fresh Partners and feature distinctive, real food flavor with no added colorings or preservatives, 2 grams of sugar or less per serving and absolutely no sugar coating. Plus, each variety is vegetarian (pectin-based) and free from gluten, dairy and soy.
"We're committed to improving lives with authentic nutrition, so launching a line of gummies made with real, whole foods is a natural progression for our brand," said Robert Craven, CEO of MegaFood. "From sourcing nutritious whole foods from our trusted network of Farm Fresh Partners to consulting with our consumer panel to obtain feedback on taste and package design, we've worked tirelessly to craft the highest quality gummy supplements you can find."
MegaFood Gummies are Organic, Non-GMO, Certified Glyphosate Residue Free, plant-based and deliver a range of health-promoting compounds in four flavors, including:
• B12 Energy Cranberry Gummies — Crisp Wisconsin cranberries from James Lake Farms give these gummies a sweetly tart, real berry taste. Each serving contains essential B12 vitamins to help promote energy levels, making these gummies perfect for an afternoon pick-me-up.
• B12 Energy Ginger Gummies — Designed to support the body's energy levels with B12, these gummies get their distinctive, real ginger taste from Kauai Organic Farms' ginger root.
• D3 Wellness Mixed Fruit Gummies — Fresh Florida oranges, sweet Quebec blueberries, tangy Wisconsin cranberries, and spicy Kauai ginger come together to create a mouthwatering flavor you'll look forward to eating every day. Vitamin D3 helps to support bone, muscle and immune health.
• C Defense Tangy Citrus Gummies — Packed with vitamin C to support immune health, these gummies get their bright burst of real citrus flavor from farm-fresh Florida oranges from Uncle Matt's Organic.
MegaFood Gummies (SRP: $22.59) will be available nationally in natural foods stores and online starting in April.
To learn more, visit www.MegaFood.com.