MegaFood®, an award-winning dietary supplement brand and pioneer of vitamins and supplements made with real, whole foods, debuted new innovations at Natural Products Expo East. Joining the company's assortment of Glyphosate Residue Free certified products are four new lines: Adult One Daily Multivitamin Powders, Acute Defense™ Tablets, Shelf Stable Probiotics, and new condition-specific varieties of MegaFood Gummies. The products support a range of health benefits.
A recent national survey of 1,000 consumers conducted by MegaFood indicated that over 87% of respondents would be more inclined to take vitamin supplements if they were made with real, whole foods. MegaFood's latest innovations are Non-GMO Project Verified, certified Glyphosate Residue Free (GRF) by The Detox Project, and tested for 125+ herbicides and pesticides. New products include:
• Adult Multivitamin Powders (SRP $39.96) — According to Harris Interactive, over 40% of adults have difficulty swallowing pills—making these ultra-blendable formulas perfect for adding into juices or smoothies. Now available in stores and online, the powders are free of sweeteners and preservatives and are available in
Daily Multi Powder for Women, Daily Multi Powder for Women 55+, Daily Multi Powder for Men, Daily Multi Powder for Men 55+, Daily Multi Powder for Baby & Me™ and Daily Multi Powder Iron Free.
• MegaFood Gummies (SRP $26.99 - $36.99) — Based on growing consumer demand in key need states including immunity, joint health, sleep support and more, the brand is expanding its line of adult gummy vitamins with three new condition-specific varieties that are made with only two grams of sugar or less per serving: Elderberry Immune Support Gummies, Turmeric Inflammation Response Gummies, and Melatonin Berry Good Sleep™ Gummies. MegaFood Gummies are made with real food sourced from MegaFood's trusted farm partners and feature distinctive, real food flavor with no added colorings or preservatives, no high-fructose corn syrup, and no sugar coating. All are vegetarian (pectin-based) and free from gluten, dairy, and soy, and will be available in-stores and online in October 2018.
• Acute Defense™ Tablets (SRP $19.98) — Previously offered in powder form, the new Acute Defense tablets feature the highest quality echinacea, vitamin C, zinc and elderberry, and are formulated to support a quick immune response and encourage optimal immune health when you need it most. Now available in-stores and online, the new tablets provide an added 100mg of elderberry and echinacea with a focus on immune-supportive botanicals. Acute Defense is recommended as an intense five-day wellness plan at the first sign of symptoms and can be taken for up to 30 days for ongoing immune support.
• Shelf Stable Probiotics (SRP $29.96 - $44.96) — In response to the growing consumer demand for products that address gut health, which many consider to be the foundation of optimal wellness, MegaFood will launch a line of condition-specific probiotics later this year. Available in Digestive Health, Mood, Energy, Immune Defense and Women's Health formulas, MegaFood Shelf Stable Probiotics support overall gut health with 5-20 billion CFUs of shelf-stable and acid-resistant probiotics (CFUs range depending on the formula). Each tablet is made with vegetarian acid-resistant capsules to ensure the strains reach the intestinal tract intact. Shelf Stable Probiotics will be available in-store and online in November 2018.