Growing Naturals Launches Benefit Blends
Pure Plant Protein Brand introduces ”AM Energy" and "PM Restore" as 'one and done' nutrition approach
As sleep problems, lack of energy and obesity rank among the top health issues for consumers,, Growing Naturals is introducing a line of power-up morning prep and power-down evening restorative nutrition rituals into a single scoop. Growing Naturals' first suite of products, Benefit Blends, includes A.M. Energy and P.M. Restore, both available in 14-serving canisters. Each canister has a suggested retail price of $39.99, which breaks down to $2.86 per serving.
Part of a new condition-specific supplement trend, these products are allergen-friendly, vegan, non-GMO and include many organic ingredients. The first SKUs of the Benefit Blends line feature a complete protein blend of pea and organic rice protein with dozens of other supplements and aids to provide consumers with energy and a way to fight pre-lunch hunger in the beginning of the day, and expert blends to address stress, sleep and snacking at night. Because the body requires replenishment of *protein every 24 hours and adults need 45-100g of protein per day, the first portion (18g) is provided in the A.M. Energy blend and the second (15g) in the P.M. Restore blend. These low-sugar blends can be shaken or blended with water or any type of milk, and P.M. Restore also works well as a hot sipping drink.
Benefit Blends by Growing Naturals feature:
A.M. Energy comes in a Morning Mocha flavor and was developed as a morning power-up dietary supplement with 20% of the *daily requirement for protein. Key ingredients include 18g of complete plant protein (the equivalent of 3 eggs); 100 mg of caffeine from green tea extract and coffea robusta seeds (which compares to one cup of coffee); 6g of fiber (similar to 2.5 cups of raw broccoli); 4.8mg of iron (equal to 6 cups of raw spinach leaves); plus 18 vitamins and minerals.
P.M. Restore in Divine Dark Chocolate flavor is designed to provide the other 15% of the *daily requirement for protein in a 24-hour period, along with a sleep blend, hunger-curbing fiber and the antioxidants the body needs for evening repair. Key ingredients include 15g of rice and pea protein (equal to 2.7 oz. of wild salmon); 5g of fiber (which compares to 2.1 cups of raw broccoli); 4.8g of iron (equal to 1.2 cups of kidney beans); and enough Vitamin C to equal a large tangerine. The proprietary relaxation and sleep blend includes Lemon Balm Leaf, Chamomile Flower, Melatonin, 5-HTP and 2 specialized amino acids.
About Growing Naturals, LLC: Growing Naturals is about delivering unique, premium nutrition, powered by pure plant protein, and convenient to all people no matter their eating lifestyle. Our Growing Naturals nutrition products, feature allergen-friendly, plant-based protein powders concentrated without chemicals, from organic brown rice and yellow peas. Benefit Blends by Growing Naturals, and the Pure Rice Protein products feature Oryzatein®. Shown to be the first plant protein to equal animal-based whey protein in building and maintaining muscle, Oryzatein® was also shown to more quickly absorb Leucine, the key muscle-building amino acid which allows rice protein to act like a complete protein.
*The daily requirement for protein varies based on a person's activity level, age and weight, but on average starts around 50 grams for adults.