Consumers tastes, food choices and food motivations are shifting. In fact, many are embracing more plant-based options as part of a desire a more sustainable and healthier lifestyle—or simply to limit meat intake. And when experimenting with new foods that contain plant-based proteins, consumers want all the health benefits—without compromising on taste and mouth feel.

Accordingly, the food industry has seen a rise in meat substitutes that utilize more protein from peas, beans, nuts, lentils, quinoa, chickpeas, etc. 

Sethness can help food companies develop new offerings that pass the “eye test” with plant-based products that look more appetizing. As mentioned, the market for meat alternatives and substitutes is booming, and these finished products commonly incorporate caramel color to help achieve the typical appearance of meat. 

In texturized vegetable protein (TVP) applications, both liquid and powdered caramel colors are commonly used. In hydrolyzed vegetable protein (HVP) applications, it is not uncommon to see elevated salt levels, so consequently, low sulfite Class III, positively-charged liquid caramel colors are recommended.

Sethness also produces Non-GMO Project Verified and certified organic caramel colors to meet the demand for simpler, easy-to-understand clean labels.

For more information or to request any samples, please visit or contact:

Brian Sethness
Sethness Products Company
Phone: (847) 329-2080