TH Foods, Inc.™, maker of Crunchmaster® gluten-free, premium crackers, announced 11 new products and line extensions.
“Consumers are looking for great taste that’s better-for-you,” said Kim Holman, marketing director at TH Foods. “Savory, sweet, and spicy flavors are what consumers are seeking, especially when it comes to crackers. We are excited to keep expanding on our better-for-you cracker options with new products and exciting flavors this year.”
Crunchmaster crackers and crisps are already known for their appealing taste, having recently won the American Masters of Taste Gold Medal in the category of gluten-free cracker. Here’s the newest products and flavors of Crunchmaster crackers that consumers can expect to see on store shelves this year:
NEW PRODUCT LINE: Crunchmaster Vegetable Cheese Crisps Made with Seven Real Vegetables and Cheese
Crunchmaster Vegetable Cheese Crisps are a better-for-you snack. They are made with seven real vegetables (spinach, kale, carrot, red pepper, pumpkin, beet, and onion), plus real cheese baked right in. They are available in three delicious flavors: White Cheddar, Asiago, and Parmesan Romano. In addition to being gluten-free, they contain no artificial flavors or colors, 16 grams of whole grains per serving, no saturated fat, and no added sugar.
NEW PRODUCT LINE: Crunchmaster Protein Brownie Thins Offer Guilt-Free Snacking
Consumers want better-for-you indulgent snacks. These guilt-free, crunchy thins combine the taste of baked brownie perfection with the protein and great nutrition of wholesome ingredients. Protein Brownie Thins contain 8 grams of plant-based protein per serving and are made with real ingredients like cocoa. In addition to being gluten-free, they are Non-GMO, free from artificial flavors, colors, preservatives, and cholesterol, and are Kosher. Available in three flavors: Homestyle Milk Chocolate Brownie, Chocolate Cherry Brownie, and Dark Chocolate Brownie.  
NEW FLAVORS: Best-Selling Crunchmaster Lines Add Chile Pasilla and Aged White Cheddar Flavors
TH Foods will add two flavors to its gluten-free lines of Crunchmaster Multi-Seed and Multi-Grain Crackers. New Crunchmaster Multi-Seed Crackers in Chile Pasilla flavor are a savory snack made with real Pasilla peppers. These sweet, smoky peppers are celebrated in Oaxaca, Mexico’s culinary center and deliver the spicy flavor consumers crave. Also new are Crunchmaster Multi-Grain Crackers in Aged White Cheddar. These crackers give a classic flavor a boost with an even cheesier taste. The Multi-Seed and Multi-Grain lines now have nine SKUs: Chile Pasilla, Aged White Cheddar, Roasted Vegetable, Sea Salt, Applewood Smoked Barbeque, Rosemary & Olive Oil, Original, Artisan Cheesy Garlic Bread, and Signature Buttermilk Ranch & Dill.
NEW FLAVOR: Crunchmaster Tuscan Peasant Crackers in Fire Roasted Tomato Basil
Crunchmaster Tuscan Peasant Crackers are crunchy, robust baked crackers with whole grains and simple ingredients with the flavor baked in. Inspired by old-world recipes, they now come in Fire Roasted Tomato Basil flavor. These gluten-free crackers take a “back to basics” approach with simple ingredients and no artificial flavors or colors. Crunchmaster Tuscan Peasant Crackers now come in four SKUs: Fire Roasted Tomato Basil, Simply Olive Oil & Sea Salt, Garlic & Italian Herb, and Rosemary.
NEW FLAVOR: Crunchmaster Protein Snack Crackers in Toasted Coconut
The exotic flavor of coconut meets the power of plant-based protein in new Crunchmaster Protein Snack Crackers in Toasted Coconut flavor. Research shows that 64% of consumers are trying to get more protein in their diet and 22% of consumers are looking for crackers with extra protein. These flavorful, gluten-free crackers are made with real coconut and 5 grams of plant-based protein per serving. Light, crunchy, low in sugar, and full of nutrition, they are suitable for active lifestyles. Crunchmaster Protein Snack Crackers now come in four SKUs: Toasted Coconut, Roasted Garlic, Sea Salt, and Barbeque.
SEASONAL SKU: Crunchmaster Pumpkin Harvest Crackers—Now Non-GMO Project Verified
Crunchmaster Pumpkin Harvest Crackers had a successful introduction when the product first came to market last fall. This year, the buzz continues with the announcement that the crackers are now Non-GMO Project Verified. Pumpkin Harvest Crackers combine real pumpkin and autumn spices with the goodness of whole grains and flax seeds. These oven baked crackers are also free from gluten, cholesterol, and saturated fat.