New Zealand-based nutrition and e-commerce company calocurb announced the launch of its 100% plant-based, non-GMO weight management supplement, clinically shown to reduce calorie intake by around 20% during meal and snack times.

Made from just three ingredients, a New Zealand hops flower extract, rosemary leaf and canola oil, calocurb is a consumer product that activates’the bitter brakeTM' - a natural, evolutionary mechanism that creates a feeling of fullness or satiety.

The active ingredient in calocurb is Amarasate®, an extract derived from a specific variety of hops flower sourced from New Zealand.

The appetite management properties of Amarasate are backed by science. Developed by New Zealand's Plant & Food Research institute over a six-year project, the extract was found to be the most effective compound (out of more than 900 plants screened) to trigger 'the bitter brake' – an evolutionary response whereby bitter compounds trigger a 'stop eating' signal in the brain.

When coupled with patented capsule technology, calocurb progressed through clinical trials to demonstrate significant calorie intake reduction over measured meals and snacks.

Launched in New Zealand in early April, calocurb saw widespread news coverage including primetime TV news and the cover story of investigative magazine North & South "The End of Overeating: Have NZ Scientists finally found a pill that controls hunger?" 

Designed to be used in conjunction with a healthy diet and fitness regime, calocurb is a simple tool for supporting healthy weight management.

As instructed on the label, the only guidelines are to take one capsule an hour before meals or snacks and no more than two capsules a day.

calocurb is not intended for use by anyone under 18 years of age, or for pregnant or breastfeeding women. As with any dietary supplement, customers should consult their healthcare provider before using calocurb, especially those with a medical condition, who are taking medications, or have known adverse reactions or allergies.

Designed to help manage food cravings and support portion control, calocurb is available at on a subscription basis at a cost of $49.95 for a one-month supply.