Consumers will be looking for foods and supplements to help bridge nutritional gaps for these key nutrients. This demand will only grow as agencies such as the Office of Disease Prevention and Health Promotion (ODPHP), the USDA, industry groups, and dietitians increase public awareness of the Dietary Guidelines for Americans and shortfall nutrients.
“Nutrients of concern” are nutrients that are typically either over-consumed or under-consumed, based on the Recommended Dietary Allowance (RDA), which provides either the minimum level or the maximum level of consumption required to prevent detrimental effects on health.
The most recent Dietary Guidelines for Americans added five important nutrients to the list of nutrients of concern due to under-consumption. These include calcium, potassium, iron, dietary fiber, and vitamin D. All are considered "shortfall nutrients" because the average American doesn't get enough to stave off negative health consequences, or a particular segment of the population (such as women or children) tend to be deficient.
The webinar presenter is Alice Wilkinson, one of the foremost industry-recognized experts in the field of nutritional formulation. Topics that Wilkinson will cover in the upcoming webinar include:
• Dietary Guidelines for Americans
• RDAs vs. DVs
• What is a Nutrient of Concern
• Overview of each nutrient of concern, including RDA and DV tables
• What food and beverage manufacturers need to know about filling these nutritional gaps and the business case for doing so.
Watson will be presenting the webinar on 2 PM Eastern on Wednesday, June 13. More information on this webinar and registration can be found on the company website at
For four generations, Watson has striven to improve health and wellness. We are committed to sharing our ideas and inspirations with our customers and to helping them reach their goals. Watson is one of the highest quality suppliers of products and services geared towards enhancing human and pet nutrition around the world, and a leader in developing quality products and nutritional ingredient systems. Expertise in microencapsulation, agglomeration, micronizing, spray drying and film technology allows us to develop unique formulations.
Learn more about Watson here: www.watson-inc.com.