How Well Do You Know Mainstream Consumers?
Speaking at New Products Conference: Lynn Dornblaser & David Jago, Mintel
SPEAKERS
Lynn Dornblaser
Director, Innovation & Insight
Mintel
David Jago
Director, Innovation & Insight
Mintel
Regardless of your company's size, it's essential that you understand who mainstream consumers are, how they behave now, and how they will behave in the future. By "mainstream consumer,” Mintel, a world leader in data and consumer insights, isn’t just referring to a 25-44 year-old mother as the primary grocery shopper.
Come hear Mintel Directors of Innovation Lynn Dornblaser and David Jago talk about who these consumers are, what motivates them, and how to appeal to them. In this interactive session, Mintel will test your knowledge of mainstream consumers and discuss products that succeed—and fail—with this key demographic group.
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