RW Garcia company, a family-owned and operated snack brand, launched its new line of Organic Corn Chips. While corn chips have been labeled a guilty pleasure, snackers now have a USDA Certified Organic and non-GMO alternative that contains flavor and crunch. The new line launches exclusively at Harris Teeter in June as part of the retailer’s HT Home Town program, and expands nationally in July.
The new line debuts on shelves in four flavors in 8.25-ounce packaging ($4.49): Organic Yellow and Blue Corn for the snacking purist, straight from the grill Organic Bar-B-Q and “Philly, eat your heart out” Organic Chili Cheese. In addition to organic and non-GMO certifications,
each variety is also gluten-free and contains low or no added sugar.
The introduction of Organic Corn Chips follows the recent successful launch of RW Garcia’s Organic Lentil with Turmeric and Organic Chickpea 3 Seed Artisan Crackers. Inspiration for the product comes from the third generation of Garcia family members, who love snacking on salty corn chips. When word got out to the innovators in the RW Garcia test kitchen, they knew there had to be a way to create an organic, non-GMO, and preservative-free corn chip, while still capturing the taste and texture that snackers crave. And thus, the Organic Corn Chip line was born.