thinkKIDS™ is a new brand of protein bars for kids that contain 45% less sugar than the leading national granola bar, according to the company. The line of bars was created to solve the daily tug-of-war parents face with their kids when choosing between snacks that are nutritious versus edible. Available in flavors like Peanut Butter Cup and Chocolate Chip, thinkKIDS bars provide a balance of taste and nutrition with 7g of protein and 3g of fiber, while limiting sugar to 4g per serving. Each bar is also gluten free, GMO-free and made with no artificial flavors or colors.

The bars are available in five irresistible flavors:

Chocolate Chip – mini chocolate chips in a soft, doughy center and covered in chocolate 
Peanut Butter Cup – the perfect combination of a peanut butter center and creamy chocolate
Cookies & Creme – cocoa crisps and creme drops with a white creme coating
Cinnamon Sugar Cookie – real cinnamon in a soft center with just a hint of sugar 
Vanilla Cupcake – a classic cupcake flavor with real vanilla