Driving Growth in a Changing Market
Speaking at New Products Conference: Drew Facer, President & CEO, Idahoan Foods & Larry Levin, Executive VP Consumer and Shopper Marketing, IRI
President & CEO
Executive Vice President Consumer and Shopper Marketing
For the past six years, IRI and Boston Consulting Group have studied large, medium and small consumer packaged goods companies and evaluated them based on year-to-year dollar sales growth, volume sales growth and market share gains. Results show industry leaders in each segment share three common traits: they differentiate offerings, target consumers with greater precision and complement organic growth with inorganic growth.
Sept. 30 - Oct. 3, 2018