Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, launched of JOYFULS™. JOYFULS™ are rich dark chocolate medallions crafted with 60% cacao then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. Inspired by traditional “Mendiants” hand-crafted by French chocolatiers, JOYFULS™ are a sweet and salty treat with a twist. Each bite is sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. And every bag of JOYFULS™ features individually wrapped chocolates — for healthier sharing and easier portion control.
JOYFULS™ dark chocolate medallions are available in three varieties:
• Cranberries, Almonds and Pink Himalayan Salt
• Currants, Pumpkin Seeds and Pink Himalayan Salt
• Toasted Coconut, Almonds and Pink Himalayan Salt
JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. Each piece is separately wrapped to help consumers avoid the feel-bad experience of mindlessly reaching into a bag and eating too much without realizing it. The individual wrapping also allows people to take JOYFULS™ on the go – so they can experience a little joy whenever and wherever they wish.
Marking Halen Brands’ entry into the fast-growing premium chocolate segment, JOYFULS™ translates the artisanal hand-crafted process of French chocolatiers into an individually packaged portion control item.
JOYFULS™ dark chocolate medallions are available in 4-ounce bags ($4.99-$5.49 SRP).