Mrs. Thinsters Enrobed Holiday Flavors
The growth of holiday flavors spurred the innovation of these additions
Mrs. Thinsters is embracing the holiday season by introducing a brand new format to its thin cookie line with Limited Edition Dark Chocolate Coconut and White Chocolate Peppermint. These all-new cookies are enrobed in chocolate, creating an entirely new texture mix of creamy chocolate and crunchy cookie.
Dark Chocolate Coconut is a coconut cookie dipped in dark chocolate, while White Chocolate Peppermint is a brownie batter cookie with peppermint dipped in white chocolate. The cookies are made with simple, non-GMO ingredients, no artificial flavors or colors and no corn syrup.
The growth of holiday flavors spurred the innovation of these additions, with The Mintel Flavor Trends Report illustrating that consumers have an increasing preference for dark chocolate and the holiday peppermint flavor is experiencing growth. Incorporating these flavors into the Mrs. Thinster’s lineup brings a timely hook to the evergreen cookie category, and allows consumers to enjoy better-for-you ingredients with their favorite holiday flavors.
Mrs. Thinsters Dark Chocolate Coconut and White Chocolate Peppermint holiday flavors will be available nationwide, in retailers including Costco, Kroger, and Albertsons. Each 4.5-ounce bag has a retail price of 3.99.