This January, Kellogg's® Rice Krispies® will roll out its first new flavor in more than 10 years – Kellogg's Strawberry Krispies®.
Strawberry Krispies delivers on one of fans' top flavor preferences by pairing the simplicity Rice Krispies are known and loved for with a new natural strawberry flavor. Additionally, the process of making the new Strawberry Krispies cereal is as straight-forward as the flavor itself. It all starts with a single grain of rice, which is cooked, dried, flattened and puffed to perfection. The puffed rice cereal is then coated with flavor, ensuring that each bite of new Strawberry Krispies delivers a burst of simple, strawberry flavor.
New Kellogg's Strawberry Krispies will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $3.99 and $5.69.