Ben & Jerry's next Limited Batch flavor was up to fans as they took to the polls to help the company decide which flavor should make an encore. The winner is … Bob Marley's One Love!
One Love is a banana ice cream, with caramel and graham cracker swirls, and chocolatey peace signs. A portion of the proceeds from each One Love pint sold will benefit Jamaica's One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment. One Love first made its appearance in 2016 in the UK, created in partnership with the Marley family, to pay homage to the legendary performer and his vision for a better world. One Love was such a big hit, a petition was started online by Ben & Jerry's fans pleading to bring the flavor to the US, which then launched in 2017 at the historic Roxy theater with Ziggy Marley playing the same venue his father had played decades before.
Fans chose One Love out of the following six flavors. Here's how the flavors ranked among fans:
One Love 27% of votes
Peanut Butter Half Baked 20% of votes
Phish It's Ice…. Cream 19% of votes
Chocolate Cherry Garcia 14% of votes
Candy Bar Pie 14% of votes
Nutty Caramel Swirl 6% of votes
How did Ben & Jerry's come up with this Spectacular Six list? Each of the ice cream maker's Flavor Gurus, whose full time is to develop new flavors for Ben & Jerry's, chose his or her favorite previous Limited Batch flavor to throw into the running. "We're really excited to see fans brought back a flavor that promotes youth empowerment and social change, said Flavor Guru Haylee Nelson. "Sometimes, we just need a little help when we can't decide ourselves!"
One Love will be available in retailers nationwide, at store.benjerry.com and at participating Ben & Jerry's Scoop Shops for a limited time.