Fiber One is expanding its cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters, available in retailers nationwide beginning this month. Made with steel cut oats, vanilla clusters and real strawberries, this new variety is a way for consumers to increase their fiber intake.
According to the National Health and Nutrition Examination Survey (NHANES) 2015-2016, nine out of 10 Americans aren't getting enough fiber. That's why new Fiber One Strawberries and Vanilla Clusters has 35% of the daily recommended value of fiber in every one-cup serving. No pills, nothing to stir, just real food with a taste consumers will love.
The 2015-2020 Dietary Guidelines recommend that Americans get at least 28g of fiber in their diet each day, but most only average 16g. In addition to the current Fiber One Original Bran and Fiber One Honey Clusters cereal, Fiber One Strawberries and Vanilla Clusters is just one more way consumers can increase their fiber intake and start to close that gap.
Fiber One Strawberries and Vanilla Clusters has a $4.29 SRP for a 13.2-ounce box and is available now in grocery stores and at retailers nationwide.