As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) released new research showing the new Made with REAL Eggs® certification seal reinforces positive brand perceptions and encourages purchase.
Research conducted by Datassential found the Made with REAL Eggs® certification seal increases purchase intent for more than 8 in 10 consumers who buy eggs. Consumers also said the seal conveys a message of high quality about a manufacturer’s brand (82%) and makes them believe a product will taste better (80%).
Top Chains Realize REAL Eggs Value
Quick-service restaurants and retailers are already recognizing the value of the Made with REAL Eggs® certification seal. To date, providers including White Castle and 7-Eleven have successfully piloted the program and proven the seal encourages consumers to make repeat purchases.
REAL Eggs Benefit Manufacturers
The American Egg Board introduced the Made with REAL Eggs® certification seal for food manufacturers to clearly and quickly communicate the presence of genuine eggs in food and beverage products, benefitting both businesses and consumers.
The seal is complimentary for manufacturers, foodservice outlets and retailers that meet certification requirements — notably the exclusive use of actual eggs in a product. In addition, eggs must be domestically sourced and processed according to U.S. government food safety protocols. Each individual product or SKU must be registered annually.
Consumers Respond to Made With Real Eggs Certification Seal
Research suggests 84% of consumers more likely to buy food products displaying REAL Eggs seal
