Regatta Expands into Craft Mixer Category
Ginger beer brand now offers full range of premium mixers
Regatta, creator of renowned Regatta Classic Bermuda Stone Ginger Beer, announced the evolution of the brand’s product offerings into the dynamic craft mixers category. Beginning in March 2019, Regatta Dry Citrus Sparkling Tonic, Regatta Royal Oak Ginger Ale and Regatta Pacific Sea Salt Club Soda join award winning, flagship Regatta Ginger Beer and Regatta Light Ginger Beer. The full line-up of Regatta premium craft mixers create a complex yet well-balanced flavor palate that mixes well with any spirit.
Sam Zarou, CEO of Affinity Beverages LLC, commented, “Our flagship product – Regatta Ginger Beer -- is a multi-year winner of SIP Awards’ highest recognition and widely recognized as the industry standard. We are thrilled to build on our expertise and expand our presence in the explosive craft mixer space where variety and craftsmanship are paramount.”
Regatta Craft Mixers are packaged in a new 8.4-ounce “perfect-pour” slim can 4-pack format that sets Regatta apart from the competition and is the ideal package for today’s on-the-go occasions. It is lighter weight and more convenient than glass while providing the perfect amount for creating cocktails without leftovers in the can. For customers, this means easy transport and less waste – two important considerations for this active set. Regatta also offers its Classic Ginger Beer in an 8-ounce squat can for on-premise accounts, a package that is preferred by bartenders.
Regatta is supporting the debut of its new craft mixers with a full service marketing plan and expanded sales efforts, including investing additional