California based Being Better Matters, Inc launched GO BETTER, a line of unique Protein Wafer Bars, with whole food ingredients. Created by father/son team Gerry and Bram Morris, GO BETTER bars are manufactured in the greater Los Angeles area, and are elevating a category previously known to under-deliver on taste.

Offering good levels of protein, with no artificial colors, flavors, preservatives or GMO's, each bar starts with whole nuts and creamy almond butter inside light crispy wafers. The bars are then lightly dipped in dark chocolate, and include flavor-specific natural ingredients such as hazelnuts, almonds, coconut and honey oats.

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GO BETTER bars derive their protein mainly from egg whites and other wholesome ingredients, delivering the vegetarian, dairy-free nutrition today's consumers are looking for, without their having to sacrifice taste!

The bars are sold at retail locations throughout Canada, including 7-11, Husky and Circle K stores, Supplement King, Fresh and Wild Food Market and many other locations.

A recent study of protein bar consumers showed that good taste, followed by protein level, were the top two most desired aspects of the snacks they chose.