Kahlúa launched Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee. It’s the a blend of Kahlúa, coffee and vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately. To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To celebrate the launch, Kahlúa is getting out of the glass and in front of the microphone with an ASMR-tini video to help consumers experience the pop and fizz that goes into every can.