Products promising reduced or zero sugar continue to resonate with consumers. Prepared Foods readers decidedly named DRY Zero Sugar USDA Organic Ruby Citrus Soda their favorite new product launch from January 2019. Non-Dairy Chobani and B.O.S.S. Superfood Bars rounded out the field in the second- and third-place.

Known for its innovative flavors, DRY Soda Co. is also dedicated to creating artistic packaging. The trend leading coral pink, yellow and green illustrations on the DRY Zero Sugar Ruby Citrus packaging were created by internationally-celebrated artist, Catalina Estrada. 

Read more about DRY Zero Sugar USDA Organic Ruby Citrus Soda.

Be sure to VOTE for your favorite new product launch from February 2019.

Voting closes at midnight (EST) on March 29.