Unilever to Acquire OLLY Nutrition
OLLY is known for its gummy vitamins and supplements, and also sells protein powders and snack bars
Unilever announced that it has signed an agreement to acquire OLLY Nutrition, a premium US-based wellbeing business in the vitamins, minerals, and supplements (VMS) category.
Based in San Francisco, OLLY Nutrition was co-founded in 2014 by Eric Ryan, who also previously co-founded home and personal care products company method®. Established as a B Corp, OLLY Nutrition’s mission is to make nutrition easy as it believes good health is the foundation of happiness. OLLY is known for its gummy vitamins and supplements, and also sells protein powders and snack bars.
“We are delighted to welcome OLLY Nutrition to our portfolio of brands. OLLY is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty & Personal Care and Foods & Refreshment. OLLY’s focus on making nutrition delightfully easy aligns closely with Unilever values and our continued commitment to improving people’s wellbeing,” said Amanda Sourry, president of Unilever North America.
Eric Ryan, co-founder of OLLY, stated: “We are thrilled to work with Unilever to grow the OLLY brand and amplify our mission, culture and commitment to helping people feel happy inside out.”
OLLY will continue to be based in San Francisco and managed by Eric Ryan, who will assume the role of chief growth officer, exploring further opportunities in the health and wellbeing area; and Gerry Chesser, current COO of OLLY, who will take on the role as CEO of OLLY.
Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.