What happens when colors from conventional natural sources don’t satisfy discerning consumers?

Chr. Hansen’s decade-long breeding program has resulted in a new and unique sweet potato variety containing pigments that create vibrant alternatives to carmine and synthetic reds. Their selective breeding program using traditional, non-GMO method yielded a plant-based and minimally processed brilliant red color: Chr. Hansen’s new FruitMax®.

This line of bright-red colors provides new solutions to respond to the consumer demand of natural clean label colors in food applications such as bakery foods, confections, beverages, meat analogues, etc.

For more information, visit www.chr-hansen.com/en and / or www.food-nutrition.brenntag.com.