What happens when colors from conventional natural sources don’t satisfy discerning consumers?
Chr. Hansen’s decade-long breeding program has resulted in a new and unique sweet potato variety containing pigments that create vibrant alternatives to carmine and synthetic reds. Their selective breeding program using traditional, non-GMO method yielded a plant-based and minimally processed brilliant red color: Chr. Hansen’s new FruitMax®.
This line of bright-red colors provides new solutions to respond to the consumer demand of natural clean label colors in food applications such as bakery foods, confections, beverages, meat analogues, etc.