Idahoan Foods announced Stephanie (Steph) Tripp as director of foodservice marketing. Tripp will report to vice president of foodservice Craig Gentry and will lead all foodservice marketing efforts, including a strategic focus on innovation and the digital engagement of operators.
Tripp brings to Idahoan an impressive background in business and both customer and consumer marketing, including collaboration with and account management for some of the world’s most recognized QSRs and pizza chains.
Tripp has significant experience creating and driving marketing activations with foodservice distribution, including noncommercial operators and regional chains as well as convenience stores. In addition, she has a proven track record of success in building brands and driving growth through innovation.
Most recently, she held a position on the leadership team for a digital marketing agency serving e-commerce clients. Tripp’s strengths in digital and social engagement, including e-commerce, will give Idahoan a critical advantage in meeting the evolving needs of its key customers.