Happy Family Organics®, and organic baby food brand, launched new Happy Mama® Lactation Cookies, designed to support breastfeeding mothers and their unique nutritional needs. As a parent-led company, Happy Family Organics knows that while every mom's feeding journey is different, what's most important is giving babies the best nourishment possible. The Happy Family Organics team remains committed to supporting families on their infant feeding journeys with a free online chat service run by their team of lactation consultants and registered dietitian nutritionists, organic infant formulas, and now, Happy Mama® Lactation Cookies and an accompanying Happy Baby® Experts Amazon ALEXA® Infant Feeding Support skill.
More than half of the questions Happy Family Organics® receives via its free, live infant feeding chat are related to breastfeeding anxiety. Many moms are particularly concerned about low supply, how often they should breastfeed, and if their baby is getting enough milk. Additionally, the pandemic has altered many mothers' feeding plans- 29% of moms of babies 0-12 months are breastfeeding longer than planned.
Many new moms turn to lactation cookie recipes as an easy way to support their breastfeeding journey, but in reality, it can be challenging to find the time to shop for unique ingredients, such as brewer's yeast, and bake cookies all while caring for an infant. That's why Happy Family Organics® and its in-house team of lactation consultants developed the first and only lactation support cookies that are certified USDA organic, dairy-free, and include a unique Nutrient-Boost Blend™ to support breastfeeding moms' increased nutrient needs.
The Nutrient Boost Blend™ is made up of 100mg DHA (half or more than the amount in most prenatal vitamins), which helps support baby's brain and eye health. It's an important nutrient to include as roughly 20% of mom's dietary DHA passes through to baby in her breast milk. The cookies' unique Nutrient Boost Blend™ also includes iron for oxygen circulation, vitamin D to support bone health, vitamins B6 & B2, folic acid, biotin, thiamin, and iodine. In addition, the cookies include traditional ingredients that lactation cookie recipes call for and breastfeeding mothers seek out (including oats, ground flaxseed, brewer's yeast).
Happy Mama® dairy-free Lactation Cookies are currently available for purchase on Amazon.com and at Meijer stores in two flavor combinations: Chocolate, Oat, & Sea Salt and Cinnamon & Oat, for a suggested retail price of $14.99 for 10 cookies.