Happy Family®, a premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, announced the launch of Shine Organics, a new brand offering a line of adult snacking pouches mindfully made with a special blend of organic fruits and vegetables, featuring additional purposeful ingredients to feed the moment.

According to The 2014 Nielsen Global Survey of Snacking*, nutritional value was the top reason why 63% of global respondents eat snacks; 45 % of respondents rated snacks with all natural ingredients as being very important, highlighting that consumers are seeking healthier snack options. Additionally, 64% of respondents eat snacks to improve their mood. Made with real fruits and vegetables, chia seeds, and superfoods that are combined to support your entire wellbeing, Shine Organics pouches help make conscious snacking easier and help consumers shine from the inside out.

Available in four bold flavor combinations geared towards a sophisticated adult palate, Shine Organics pouches contain nourishing, wholesome and unique ingredients including turmeric, green tea, parsley, and passion flower that benefit body, mind and mood. Each pouch was developed with distinct ingredients that correspond to the needs consumers are looking to get out of healthy snacking: PURIFY, ELEVATE, REVIVE and CALM. Offering both nutritional benefits and great taste, Shine Organics pouches provide a superior snacking solution with organic, gluten-free ingredients for only 70-130 calories per serving (one pouch).

“Happy Family pioneered the pouch category and for years we’ve been delivering organic fruit and vegetable nutrition to little ones through this convenient format that allows parents more flexibility and mobility with feeding,” said Shazi Visram, founder, CEO and chief mom of Happy Family Brands and Shine Organics. “We’re thrilled to now expand into adult snacks, created specifically for those who expect and demand more from their food.”

Shine Organics pouches offer active adults an excellent source of antioxidants Vitamin A and C, as well as Potassium and Fiber. Shine Organics pouches are available in four flavors, including:

• PURIFY: Apple, Guava, Kale, Strawberry, Parsley, Chia
• ELEVATE: Banana, Carrot, Mango, Orange, Wheatgrass, Turmeric, Chia
• REVIVE: Pear, Celery, Coconut, Lime, Green Tea, Chia
• CALM: Banana, Pumpkin, Coconut, Blackberry, Vanilla, Passion Flower, Chia

Shine Organics pouches are available at Target and other select grocers nationwide with a suggested retail price of $5.99 for a 4-pack and $1.69 for singles of 4.22 oz. pouches.