Ben & Jerry's honored Colin Kaepernick with his own ice cream flavor: "Change the Whirled." The flavor celebrates Kaepernick's work to confront systemic oppression and to stop police violence against Black and Brown people. As an aspiring social justice company, Ben & Jerry's believes Kaepernick represents the very best of us, willing to use his power and platform in the pursuit of equity and justice rooted in a commitment to love and resistance. The ice cream maker aims to honor Kaepernick, and making his vision a reality to Change the Whirled.
Kaepernick's portion of the proceeds from sales of Change the Whirled will support the work of Know Your Rights Camp. Kaepernick founded Know Your Rights Camp in Oakland in 2016 to advance the liberation and well-being of Black and Brown communities. The Camp's curriculum is designed around 10 points including that Black and Brown people have the rights to be free, healthy, brilliant, safe, loved, courageous, alive, trusted, educated and to know their rights.
Change the Whirled is a Non-Dairy offering, which is important to the vegan Kaepernick. Ben & Jerry's currently offers more than a dozen non-dairy, vegan fan favorites. Kaepernick's flavor features a caramel Non-Dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls.
Change the Whirled will be available as a full-time flavor at Ben & Jerry's Scoop Shops and on store shelves nationwide in the United States beginning in 2021 with a suggested SRP of $4.99-$5.49.