The Whozeewhatzit bar, the Whatchamacallit brand's first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The new bar, which has an added peanut butter crème layer and rice crisps, all covered in a chocolatey candy, will be available nationwide starting February 2021.
Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high – $5,000 and a year's supply. After 43,000+ entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.
The bars are available in a 1.5oz standard size (SRP $1.11) and a 3oz king size (SRP $1.66) at retailers nationwide.
*Pricing is at the sole discretion of the retailer, SRPs are based off of historical data averages at a total class of trade level.