Second Nature Brands to Bring Premium Snacks Businesses Under New Corporate Platform
The company will bring more than 25 new better-for-you products to market from its Kar's Nuts, Second Nature Snacks and Sanders Chocolates brands
Second Nature Brands recently launched a new company platform housing snacks and treats brands Kar's Nuts, Second Nature Snacks, and Sanders Chocolates.
Second Nature Brands' mission is to create snacks and treats that make lives better, naturally.
In 2021, the company will bring more than 25 new better-for-you products to market from its Kar's Nuts, Second Nature Snacks and Sanders Chocolates brands in partnership with retailers and through the brands' direct-to-consumer eCommerce channels. The new snacks and treats, which have been designed to meet the ever-growing consumer trend for nutritionally conscious snacking and permissible indulgence, will include Second Nature Smart Mixes, Sanders Organic Dairy-free Sea Salt Caramels and Sanders Sea Salt Caramel Thins. Kar's Nuts will also introduce its new Kar's Snack Max line, a savory, flavor-forward better snack mix.
In addition, Second Nature Brands has begun construction of a new innovation center that will feature a recipe development lab and consumer testing facility. The center, located in Sanders Chocolates' Clinton Township, Mich., facility, will allow Second Nature Brands to engage consumers and collaborate with customer partners to develop new products that fulfill emerging market needs.
Second Nature Brands has also appointed Edmond Sanctis as its new chairman of the board of directors. Sanctis brings more than 20 years of experience in high-growth businesses and culinary innovations. He was the co-founder, CEO, and chairman of Sahale Snacks, Inc., a company that was acquired by The J.M. Smucker Company in August 2014. Sanctis is currently a partner at Reason Venture Partners.
To better meet the company's fast-growing demand for its products online, Second Nature Brands has added Keira Krausz, the chief marketing officer of HPOne, to its board of directors. Krausz will support the company's digital growth initiatives. Previously, Krausz was CMO and EVP of Nutrisystem, Inc.
In 2021, Second Nature Brands will also be launching several community programs and environmental initiatives focused on replenishing natural resources.
Based in the greater Detroit area, Second Nature Brands employs more than 350 people and operates two production facilities in the region.
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