7-Eleven, Inc. stores introduced Wild Alaskan Pollock Fish Bites. The limited-edition offering includes five bite-sized morsels of herb panko-crusted Alaskan pollock filets served on a skewer with a side of tartar sauce for dipping.
Created for customers who are looking for a meat alternative during the Lenten season, the Fish Bites will be available at participating US stores while supplies last. Better yet, customers can take advantage of the Fish Fridays deal, where five Fish Bites are $3 through the 7Rewards® loyalty program in the 7-Eleven app.
Last year, 7-Eleven worked with the Association of Genuine Alaska Pollock Producers (GAPP) to introduce a top-quality fish sandwich made with wild caught Alaskan pollock. The sandwiches proved to be one of the most popular hot foods introduced by the retailer last year. Building on that success, 7-Eleven and GAPP created a product that has the same great flavor but come in differentiated, bite-sized portions.