Mars Wrigley and Danimer Scientific, a developer and manufacturer of biodegradable materials, announced a two-year partnership to develop an innovative home compostable packaging for a more sustainable planet.
Mars Wrigley will leverage the its global portfolio of iconic treats and snacks to enable consumers to compost at home, working together with consumers and supply-chain partners to support a healthy planet. The first brand Mars Wrigley will introduce will be SKITTLES® in the US, enabling consumers to enjoy environmentally friendly treats.
Danimer Scientific's signature packaging - Nodax® polyhydroxyalkanoate (PHA) – is produced through natural fermentation processes using plant oils such as soy and canola and biodegrades in both soil and marine environments. Mars will continue to evaluate opportunities to scale this novel, innovative and sustainable packaging technology across its portfolio of brands and categories.
Danimer Scientific and Mars Wrigley plan to introduce Nodax®PHA into flexible and rigid packaging that reliably breaks down in both industrial composting facilities and backyard compost units, offering an enhanced value proposition for environmentally conscious consumers and retailers. Sourced from the seeds of plants such as canola and soy, Nodax®PHA can serve as an alternative to traditional petrochemical plastic and has been certified as biodegradable in soil and marine environments. In addition to better end-of-life options, Nodax®PHA is renewably sourced, making it a truly circular material that helps eliminate waste.
Mars Wrigley's Purpose is around better moments and more smiles, including a connected and caring world. This includes a connected supply chain that cares for our planet and supports Mars' Sustainable in a Generation plan. The joint development agreement is a key component of Mars Wrigley's comprehensive strategy to transform its packaging portfolio to support a circular economy and to drive progress against its goal of 100% reusable, recyclable or compostable packaging by 2025.
For Mars Wrigley, collaborating with Danimer Scientific represents a step change for its packaging sustainability strategy and brings the business closer to its vision for a circular economy where no packaging becomes waste. As part of Mars, Incorporated's $1B Sustainable in a Generation Plan to help create a healthier planet, Mars Wrigley is testing a range of material solutions in markets around the world, such as mono material and paper-based alternatives, to make incremental progress toward its goals.
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