The Fresh Factory, a leading platform for plant-based and clean-label brands, announced the acquisition of Phyter Food and an expansion into the quickly growing refrigerated-bar category.
The Fresh Factory, located in Carol Stream, Ill., creates, manufactures for, and partners with emerging food and beverage brands. Their focus is plant-based food made with fresh produce and recognizable ingredients, and they’ve built a vertically integrated platform to accelerate the growth of new brands in the space. Phyter Food, with its focus on healthy snacks with fresh ingredients, fits perfectly within their brand ethos.
Founded in 2016 by Gloria Athanis, Chef David Choi Jr, and Jeff Adeszko, Phyter Food creates produce-forward, dessert-like refrigerated bars in a facility just ten minutes from the Fresh Factory. With the acquisition, Phyter Food will join a larger company with more resources, and the Fresh Factory will increase its manufacturing capabilities and expand into the bar category.
The deal is expected to close in July 2021.