Kashi launched Simply Raisin biscuit cereal. The product marks the brand’s first zero-grams-added-sugar offering to join its existing cereal lineup.
Kashi Simply Raisin eliminates added sugars while containing 7g of fiber and 7g of protein, making it a choice for those looking for a balanced and quick breakfast option. The biscuits feature sun-ripened, California raisins and a touch of cinnamon, packing flavor and a nutritional boost.
Sweetened with fruit, Simply Raisin is a crispy whole wheat biscuit cereal made with Certified Transitional wheat. Certified Transitional farming is a way to support farmers during their three- year journey to become USDA certified organic by ensuring their crops are grown using sustainable processes, which means avoiding genetically modified seeds or conventional synthetic pesticides.
Kashi is supporting these farms in transition to organic practices with new foods like Simply Raisin that are made with ingredients made from transitional wheat.
Kashi’s new Simply Raisin Cereal is available nationwide at Walmart and other major grocery retailers for $4.39.