Four Sigmatic, a mushroom industry pioneer that brought the health benefits of functional mushrooms to the US, announced its popular ground coffees will be sold at select Target in stores across California as well as nationally on Target.com. Four Sigmatic Ground Coffee will be sold alongside the biggest brands in the coffee category such as Peet’s Coffee and Starbucks with three functional options: Think Coffee for a brainy boost without the jitters or mid-day crash, Gut Health Coffee for digestive wellness, and Balance Coffee to support stress reduction.
Four Sigmatic’s Ground Mushroom Coffee business has grown rapidly and significantly since its introduction in 2018 and it remains one of the brand’s bestselling product categories. This major retailer carrying Four Sigmatic coffee is testament to the brand's leadership position in mushroom innovation as well as American consumers’ readiness to embrace a “better-for-you” coffee routine.
The concept of Mushroom Coffee originated in Finland when the company founder's grandparents brewed mushrooms as a coffee replacement during World War II. Today, Four Sigmatic's products are sold in 6,000 doors and counting, and available in over 55 countries. The brand's products can also be found on FourSigmatic.com and in US retailers such as Whole Foods, Sprouts, Wegmans, HEB, King Soopers, Fred Meyer, Amazon, Thrive Market, and other stores where natural products are sold.