Mars Wrigley is delivering better moments and more smiles to ice cream fans by announcing the arrival of its newest innovation – M&M'S® Ice Cream Holiday Fun Cups.

M&M'S Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with plenty of festive red and green M&M'S Minis for fans to enjoy. The holiday-themed treat offers ice cream lovers a new way to celebrate and enjoy the sweet, seasonal colors of the holiday season.

Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round1, with nearly a quarter (22%) of ice cream sales occurring during the winter2.

New M&M'S Ice Cream Holiday Fun Cups will begin rolling out in October 2021 at retailers nationwide in packs of 10. The treat joins the current M&M'S Ice Cream portfolio, which includes M&M'S Ice Cream Cones, M&M'S Ice Cream Fun Cups available in Vanilla with Chocolate Swirl and Chocolate Swirl and M&M'S Ice Cream Cookie Sandwiches, available in Vanilla, Mint, Classic and Chocolate. The Mars Wrigley Ice Cream Portfolio also includes a variety of TWIX® Ice Cream Bars and SNICKERS Ice Cream bars.

1Source: Numerator 2020, Food Business News
2Source: Numerator 2020, Talking Retail