M&M'S Ice Cream, part of Mars, launched its newest innovation: the first-ever M&M'S Peanut Butter Ice Cream Cookie Sandwich. The new treat is a nod to the enduring popularity of peanut butter, which continues to reign as the No. 1 nut flavor for Gen Z and millennials in ice cream.

M&M'S Peanut Butter Ice Cream Cookie Sandwich delivers a multi-texture flavor experience that combines the crunch of M&M'S Milk Chocolate Minis, the melt-in-your mouth sweetness of "home-baked" style sugar cookies and the rich, creamy goodness of 100% real peanut butter ice cream. Leaning into the popularity of peanut butter, this innovation joins the colorfully fun M&M'S Ice Cream portfolio with a sweet-and-salty creamy peanut butter twist.