Handy Seafood launched a plant-based Crabless Cake. Handy developed its new product to serve the fast-growing flexitarian consumer market. The product is made in their BRC plant in Crisfield, Md., and available in grocery retailers and foodservice distribution nation-wide.

Handy’s plant-based Crabless Cake aims to satisfy the growing global demand for food that supports a sustainable and healthy lifestyle. Plant-based foods are popular around the world, propelled in part by the rise of flexitarianism. Flexitarian consumers are actively restricting animal-based products but have not fully eliminated these from their diet – who now make up 42% of the market.

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The plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020, according to a new report by Bloomberg Intelligence, “Plant-Based Foods Poised for Explosive Growth.”

Handy’s plant-based Crabless Cake is made with responsibly sourced vegan ingredients and has 10g of plant-based protein per serving. The plant-based Crabless Cake is entrée-sized with a crab cake like texture, and a savory Maryland-style flavor complemented with red and green peppers, and onions. Each cake is packed with 10g of Handy’s proprietary pea and wheat protein blend.