CuliNex, a clean label food product consultancy, announced the addition of Culinologist® Joseph Choi as part of its ever-expanding product development team. 

As a Culinologist, Joseph Choi will use his keen ability to coax the full flavor from ingredients and develop consumer-winning prototypes for CuliNex’ clients. He joins the CuliNex team from the restaurant industry where he spent 16 years learning all aspects of culinary arts and the science of food. Growing up in the restaurant industry and earning an impressive culinary education, Choi brings proactive problem-solving skills that have been honed by intense kitchen environments and a highly trained understanding of flavor development to the CuliNex team. 

Joseph Choi studied Biochemistry at Washington State University in Pullman, Wash., before extending his education. He earned a Bachelor of Professional Studies in Culinary Science and an Associate of Occupational Studies in Culinary Arts at The Culinary Institute of America in Hyde Park, N.Y. When he is not working on the bench at the CuliNex Innovation Center or enjoying a shared meal with friends and family, he is at the gym, driving range or snowboarding one of Washington’s many peaks.

CuliNex is the industry's premier consulting firm providing product development and strategic business services focused on clean label food products. As a pioneer in clean label food product development, CuliNex assists companies of all sizes in achieving their growth goals through the development and implementation of product driven strategies.