Eat Me Guilt Free introduced Chocolate Cake Mix and Vanilla Cake Mix to its line of health-focused brownies, tortilla wraps, protein bread and baguettes. Eat Me Guilt Free is dedicated to product innovation and the enhancement of its existing products and is equally committed to creating new and improved formulas. While improving the quality of ingredients in its products, the brand remains focused on maintaining an unprecedented protein-packed and low-carb ratio.

The protein-packed, better-for-you chocolate and vanilla cake mixes are suitable for baking birthday cakes, cupcakes, Bundt cakes and more for any occasion that is celebrated with a conventional boxed cake mix at home. Eat Me Guilt Free's protein cake mixes are as easy to make as any conventional boxed cake mix and only require adding two ingredients – oil and eggs. The cake slices boast 6g of sugar vs. 22g of sugar in a traditional slice of cake. 

Each flavor is $9.99 per box and contains 11g of protein and 6g net carbs per serving.

The products are available for purchase at more than 7,600 independent retailers nationwide, Winn Dixie, United Supermarkets, GNC, The Vitamin Shoppe, Albertsons, Safeway, Planet Fitness, Gold's Gym and Anytime Fitness, as well as, and