CTRL, a fast-growing meal replacement brand, launched new Meal On-The-Go Bars, marking the company’s expansion into functional foods. In addition to growing its product line, CTRL recently closed a friends and family funding round that includes the world’s most watched esports organization and global powerhouse, LoudGG; and content creators “Jimmy Here” and “Crispy Concords.” The capital will be used to expand retail footprint, boost retail visibility, and extend product lines.

CTRL’s line of powdered meal replacement shakes has been lauded for its “bottom of the cereal bowl” taste, and the Meal On-The-Go Bars feature new flavors packed with wholesome ingredients that let you satisfy your hunger anytime, anywhere.

The bars currently come in two flavors: Chocolate Chip Cookie Dough and Magic Charms. And they aren’t just delicious. They’re nutritious. Made with real inclusions, each Meal On-The-Go Bar has 15g of premium whey protein, 240 calories,27g of healthy carbohydrates, and 9g of fiber.

The funding round also featured investments from content creator “ProbGarrett,” StreamworksGG, Human Media Group (management agency partly owned by Moist Critikal), Michael Sepso, Menashe Kestenbaum, SCUF Gaming founder Duncan Ironmonger, and Diego Nunez, Head of Marketing for Corsair Gaming and SCUF. The investors join an already impressive ownership group that includes FaZe Clan, Seth “Scump” Abner, Lisa “STPeach” Vannatta, and hip hop mogul and entrepreneur Rick Ross.

Boxes of 12 retail for $35.99. Meal On-The-Go Bars are sold in the United States and Canada, New Zealand and Australia, the UK and Europe.

www.drinkctrl.com