Sugar Reduction Efforts No Longer are Limited to Straight Sugar Replacement
New strategies focus on alternatives, reduced sweetening, and zero-sugar formulation


PHOTO CREDIT: Getty Images/dimetradim

In the United States, specifically, the Dietary Guidelines for Americans 2020-2025 call for consumers to “limit foods and beverages higher in added sugars” to less than 10% of daily calories. Research shows the top sources of added sugars in the US diet include sugar-sweetened beverages, desserts and sweet snacks, sweetened coffee and tea, and candy.

Innova Market Insights’ consumer research shows that sugar reduction messaging is reaching consumers. In our 2020 Health and Nutrition Survey, at least half of consumers surveyed reported cutting back, limiting, or avoiding sugar to prevent conditions such as diabetes or to lose or manage their weight.

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Chloe’s Frozen Pop Varieties
The simple ingredient frozen treat brand adds new Marvel characters to its fruit varieties and Grape No Sugar Added to its clean pop line

Chloe’s expanded its No Sugar Added line of pops with the launch of Grape. Chloe’s No Sugar. Using a blend of grapes, monk fruit and allulose, Chloe’s No Sugar Added Strawberry and Grape Pops are an option for those looking to cut down on sugar intake.

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Organic Valley Lactose-Free Flavored Creamers with 40% Less Sugar
The new creamers are available in French Vanilla and Sweet Cream flavors


Organic Valley launched premium organic Creamers, available in French Vanilla and Sweet Cream flavors. At-home baristas now have a new creamer option with 40% less sugar than the leading flavored creamer brands, contains no artificial ingredients, and is lactose free.  

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Steaz Antioxidant Brew Unsweetened Yerba Mate
The unsweetened varieties are an extension of the sweetened lineup of Steaz Antioxidant Brew® Yerba Mate


Steaz, makers of teas and functional beverages, announced two new Steaz Antioxidant Brew® Unsweetened Yerba Mate beverages that will be available at Whole Foods Market and key distributors nationwide. The beverage boasts high levels of caffeine with 165mg per can, and is sourced from organic Coffeeberry® Fruit and Yerba Mate.

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Allulose — The “Holy Grail” of Sweeteners?


Watch Prepared Foods’ David Feder interview sweetener scientist and research chef Alexa Bosshardt, MS, RDN on the hot trending near-zero-calorie sweetener allulose. Could this natural sugar be the “Holy Grail” of sweeteners?

Watch the interview.