NotCo, a fast-growing food tech company with patented A.I. technology named Giuseppe, announced the launch of NotBurger™ at retailers across the nation. Consumers no longer have to search for a tender plant-based burger option that tastes like meat, as NotBurger™ is now stocking the freezer aisles at Whole Foods with distribution at Sprouts Farmers Market coming at the end of August.
NotBurger™ features a unique combination of plants like peas, bamboo, spinach, chia and cocoa powder, to create the recipe. Like all NotCo products, the innovative recipe for NotBurger™ was created by Giuseppe, alongside NotCo’s team of AI Chefs and R&D experts producing plant-based foods with accuracy – allowing them to taste, feel and function just like animal-based foods.
A trailblazing global leader that’s disrupting three categories across eight countries simultaneously, NotCo makes a robust portfolio of plant-based foods including NotMilk™, NotBurger™, NotMeat™, NotIceCream™ and NotMayo™. The unique capabilities Giuseppe offers recently led to the announcement of a joint venture with Kraft Heinz, to accelerate AI-driven plant-based innovation globally.
NotBurger™ is available in the frozen section of regional retailers in addition to Sprouts Farmers Market and Whole Foods Market and is sold in 4oz single packs and 16 oz. four pack units.