Lawsuit argues there is no evidence that current labels mislead consumers
October 14, 2020
The Good Food Institute and Animal Legal Defense Fund filed a lawsuit on behalf of Tofurky challenging a Louisiana law that would impose fines of up to $500 per day for every plant-based meat product marketed or sold with terms like “burger” and “sausage” on their labels. The terms would be illegal even with clear modifiers such as “vegan,” “veggie,” or “plant-based” on their labels. The challenged law became effective on October 1, 2020.
OZO enters foodservice channel with nutritional advantage, clean ingredients and seamless packaging
September 9, 2020
Customers can feel good knowing they are eating a clean protein option full of flavor and made with non-GMO, soy-free ingredients. The OZO foodservice line is now available in four plant-based offerings: burgers, ground, nuggets and breakfast sausage patties, catering to all dayparts.
Company CEO pens open letter in The New York Times
September 2, 2020
In June 2020, Planterra Foods, a Colorado-based start-up, debuted its first line of plant-based protein products with its new consumer brand, OZO™. The new line is making a name for itself with its exceptional taste, simple ingredients and a nutritional advantage aiming to grow flexitarian consumption by offering a positive protein solution.
The addition of a direct-to-consumer site compliments the company’s retail presence in more than 26,000 retail outlets
August 31, 2020
Featuring unparalleled access to a vast portfolio of signature plant-based meats, including all-new bulk packs, mixed product bundles, limited-time offers, trial packs and more, the direct-to-consumer site is a new and convenient way to experience Beyond Meat.
Speaking at New Products Conference: Bryan Clardy, Planterra Foods
July 30, 2020
JBS USA wasn’t one of the first companies active in the meat alternatives space, yet the Greeley, Colo., meat and poultry giant (one of the nation’s largest) is on pace to disrupt the category! JBS formed Planterra Foods in Boulder County and invested years of research in food science, consumer insights and packaging in support of OZO™, a new line that debuted just this past April.