The Greater Goods Snacking Co., a wholesome, clean-label, mission-driven snack brand, announced its entrance into the US market. Known and produced as She Made Foods in India, the company was created when founder, Sujatha Duvvuri, struggled to find clean label foods to feed her family.
Greater Goods will be launching with three product lines - crackers, cookies and biscotti - all boasting the company's almond flour-based, grain-free and vegan ingredients. Upon launch, Greater Goods is the only US brand that offers certified organic almond-flour based products and will offer the world's first commercially available grain-free biscotti.
The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice flavors. Greater Goods' crackers and cookies will retail at $4.99, varying by location. The brand will also be launching biscotti in the following flavors: Orange Cranberry, Dark Chocolate Sea Salt and Double Dark Chocolate Pistachio and will retail for $5.49, depending on location.
All Greater Goods products are organic, grain-free, paleo-friendly, gluten-free, plant-based, vegan and free from several top allergens.
True to the brand name, Greater Goods is committed to doing the greatest amount of good for the greatest amount of people – starting with the women in our bakery. Greater Goods is committed to ensuring that 72% of its workforce are women in India, a country where the female labor participation rate is only 19%.