As of Jan. 1, 2023, the Bel Group will market “Nurishh Incredible Dairy”, its first range of cheese alternatives containing animal-free dairy proteins, made through precision fermentation, in the American market thanks to its partnership with the global, California-based precision fermentation leader Perfect Day.

After announcing this year research partnerships on alternative proteins with the French start-up Standing Ovation and the American start-up Superbrewed Food, Bel is taking a new decisive step with the first product launch in market from its innovative strategy for a healthy, responsible, and accessible food of the future. 

Alongside pioneering players, Bel intends to accelerate the development and marketing of products incorporating alternative proteins, to contribute to a new food model to feed 10 billion people by 2050 while limiting the environmental impact of its value chain.

Bel will offer on the US market, under its Nurishh brand, innovative alternatives to cream cheese spreads: “Nurishh Incredible Dairy: Animal-Free, Cream Cheese Spread Alternatives”. This range will be available in three flavors: “Original” (plain), “Strawberry”, and “Chive & Onion”.

Perfect Day is a leading food technology company that produces and markets animal-free milk proteins. Reportedly identical to the whey protein found in cow’s milk, they are obtained through a precision fermentation process. They contain all the essential amino acids, which gives them excellent nutritional qualities. These proteins offer the benefits of plant-based alternatives to cheese, with the taste and creaminess of dairy cheeses, while limiting the environmental impact, creating a no compromise option.