Snoop Dogg and Master P's Broadus Foods and Post Consumer Brands are partnering on a new release: a collection of three new varieties of the hip-hop legends' Snoop Cereal that are full of flavorful notes and fronted by memorable characters. The collaboration between the entertainment moguls and Post Consumer Brands is backed by their shared passion for feeding families and strengthening diverse communities. The new collection drops summer 2023.
The three new cereals rolling out nationwide beginning this summer are:
- Snoop Cereal Fruity Hoopz with Marshmallows, a sweetened multigrain cereal featuring fun vibrant colors.
- Snoop Cereal Cinnamon Toasteez, a tasty, sweetened crispy wheat and rice cereal with a hint of cinnamon.
- Snoop Cereal Frosted Drizzlerz, a sweetened, crunchy, frosted whole grain wheat cereal that meets WIC eligibility requirements.
The colorful Snoop Cereal boxes feature a lineup of characters, including K-9 team leader Captain Ace, Max, Hercules, Roxy and Mr. Polar Bear, games and inspiration. In addition, with every purchase of Snoop Cereal, consumers are supporting people in need as Broadus Foods donates a portion of the proceeds from each sale to charities that tackle homelessness and food insecurity, such as Door of Hope.
Broadus Foods will handle marketing and promotion for its Snoop Cereal brand. Post Consumer Brands will produce the cereal, as well as provide research and development, sales and other supply-chain support.
The cereal brand is launching with an entertainment experience powered by Snoop Dogg and Master P, leveraging the more than 181 million active social followers of the two hip-hop powerhouses. This includes interactive online content, real-time social engagement and an evolving ecosystem of memorable characters.