NotMayo, from Kraft Heinz and The Not Company
Regional introduction planned for nationwide roll-out later in 2023
PHOTO COURTESY OF: The Kraft Heinz Not Company
Kraft Heinz and The Not Company created a joint venture in 2022 with the ambition to democratize plant-based foods. One year after forming the joint venture, the companies are continuing to push the momentum by making plant-based products more accessible and approachable. Recently, the companies introduced the regional launch of NotMayo, a plant-based mayo.
With a suggested retail price of $5.99, NotMayo brings value to consumers relative to other plant-based mayos in the category. The plant-based mayo is on store shelves regionally, with the goal to expand nationally and into Canada later in 2023. Through the joint venture, the companies continue to scale products in record time using an agile approach to working with and combining NotCo’s expertise with the scope of Kraft Heinz.
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