Wholly Veggie, the frozen entree and appetizer brand that’s giving veggies their cool factor, unveiled Mozzarella Style Sticks with Truffle Flavor. The newest addition to the Wholly Veggie “cheeze” family will bring a touch of “bougie on a budget” to the frozen aisle beginning in May at select Target stores and on Target.com, in addition to WhollyVeggie.com.

Wholly Veggie Mozzarella Style Sticks with Truffle Flavor feature high-quality ingredients such as vegan mozzarella, natural truffle flavor, and a gluten-free upcycled cauliflower crust. These sticks, which come with a bonus of marinara dipping sauce, provide a satisfying, crunchy texture and a rich, umami essence for a premium snacking experience with discreetly hidden vegetables.

The Mozzarella Style Sticks with Truffle Flavor join Wholly Veggie’s award-winning selection of dairy free cheese sticks, including original Mozzarella Style and subtly spicy Cheddar Style Jalapeño varieties. All of Wholly Veggie’s cheese sticks bake in minutes using an oven or air fryer with an extra crispy upcycled cauliflower crumb coating, and they are always vegan, dairy-free, gluten-free, soy-free, and non-GMO.