Wholly Veggie Expands into Target Outlets
The growth comes alongside Wholly Veggie’s new distribution through UNFI in Southern California and National Co+op Grocers
Plant-based food brand Wholly Veggie, continues to further its mission of creating a more sustainable food future by increasing consumer access to its line of ready to use vegetable-based products. The company recently announced an increased US presence through its expansion to 1,200 Target locations. The growth comes alongside Wholly Veggie’s new distribution through UNFI in Southern California and National Co+op Grocers (NCG). Along with Target, shoppers can find Wholly Veggie products at SoCal’s Lassens, Lazy Acres and Gelsons’ grocery stores.
Recognizing the growing consumer demand for convenient, vegetable-focused foods, Wholly Veggie launched a line of Cauliflower Wings. The plant-based wings come in a variety of flavors, and each is accompanied with its own vegan dipping sauce that is free from soy, gluten and is non-GMO. The introduction of Cauliflower Wings complements the company’s overall strategy of introducing plant-based products that appeal to a wider audience and are simple to prepare.