New Welch’s® ZERO SUGAR Fruity Bites were unveiled at Sweets & Snacks Expo, and is the latest innovation from PIM Brands, makers of Welch’s® Fruit Snacks. Welch’s® ZERO SUGAR Fruity Bites are chewy, fruity and 100% sugar-free, with 25% fewer calories than the original Welch’s® Fruit Snacks but all the great taste. The new treats are fat-free, gluten-free, aspartame-free, and contain no preservatives.

According to a Comprehensive Research Report by Marketing Research Future (MRFR), the global market for sugar-free treats is projected to increase by 6.9%, reaching almost $7 billion by 2030.

Consumers will begin to find Welch’s® ZERO SUGAR at their favorite retailers and on Amazon.com, in Mixed Fruit, Berries ‘n Cherries, and Island Fruits varieties, priced at approximately $3.99 for 3oz peg bags with other packaging formats also to roll out later in the year into early 2024.

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